CD Media – Streamlining Operations & Content Quality in Digital Journalism.
Introduction
Client Background
CD Media is an independent news platform offering investigative journalism, geopolitical reporting, and real-time news with alternative perspectives outside of mainstream narratives.
Project Goal
The goal was to boost content performance, expand publishing capacity, improve editorial quality, ensure compliance, and enhance security while driving revenue growth.
Project Timeline
— 09 Months/
Research/Discovery
Planning
Execution
Deployment
Testing/Iteration
Challenge
Limited content output, low visibility, and monetization gaps hindered growth and quality.
- Low daily content output and limited visibility in search and social channels.
- Inconsistent editorial quality, legal compliance issues, and stagnant ad revenue.
- Infrastructure vulnerabilities and a need to scale content while maintaining quality and profitability.
Solutions
Strategy
Cannsult partnered with CD Media to implement a growth and operations framework to scale content, improve quality, increase monetization, and support long-term sustainability.
Approach:
- Aligned editorial workflows with compliance to standardize content.
- Increased output using SEO and scalable templates.
- Enhanced security and tracking with hosting, backups, and encryption.
Execution:
- Scaled content production to 4+ articles daily with editorial and compliance checks.
- Improved engagement through analytics, feedback, and targeted ad strategies.
- Enhanced security and used profitability modeling to guide decisions.
Results
220%
Increase in website traffic, with 175% more reader engagement.
90%
Growth in email subscriptions, and 140% rise in social shares.
85%
Boost in ad revenue, with 60% higher profit margins from streamlined operations.
100%
Increase in content output to 4x/day at 400 words each.
Conclusion
Cannsult’s solutions optimized International Surveillance Technology’s operations, boosting system performance and ensuring legal compliance. This led to enhanced operational efficiency. The transformation improved overall effectiveness and streamlined processes.
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